Sports marketing rooted in analytics, media buying and brand creative.

We use our powerful data and insights to create smart partnerships and activations for brands in the complex and ever-evolving world of sports and entertainment.

Looking into whether a sports partnership makes sense for your brand?

Sports partnerships can be a valuable part of your brand’s marketing mix. But which team? What level of investment makes sense? Do we have clear objectives? What players align? How far can we take this?

We’ll help you run through the myriad of options with intelligent, research-based answers.

Already in and want to maximize your investment or level up your creative?

You’ve signed the contract, your logo is on the scoreboard and your sales force is already enjoying the premium seats. But how do you know if you’ve secured the most for your investment?

With our media buying insights, analytics and negotiation power, we can help you move from the “one size fits all” approach to a customized, negotiated solution that ensures more of your brand assets get seen and noticed.

Capabilities

Audience and Market Insights Reporting and Sports Alignment

A comprehensive analysis of your target audience, market trends, media consumption habits and consumer behavior in relation to sports sponsorships. Supported by syndicated data and strategic insights, we deliver a tailored recommendation of the best teams, leagues or events that align with your audience and brand values. Additionally, we include a creative brief outlining the tone, messaging and activation ideas to ensure the strategy is aligned with the overall sponsorship goals.

Media Buying Strategy and Placement

A media plan outlining both in-game and supplemental programming opportunities for maximizing brand exposure and impressions, including cost estimates and media buy strategies.

Sponsorship Activation Plan

We’re all about the details. We’ll provide an in-depth plan for how your sponsorship can be activated, including key engagement points, timing and execution strategies.

Creative Strategy and Messaging

A roadmap for creative direction including tone, messaging and activation ideas that would resonate with both your audience and brand’s objectives.

Creative Development and Production

The home of big ideas: We oversee the full production process, from ideation and conception through final asset delivery. Ensuring all creative aligns with the overall strategy and effectively engages your audience. This includes the creation of custom content, ads, in-game or event-specific visuals and any additional media required for execution.

Integrated Sponsorship Package

Want us to do it all? We can put together a comprehensive package offering a full analysis of your audience, tailored sports alignment recommendations and a detailed activation plan. It covers everything from market insights to media planning, creative direction and execution. uring a cohesive and strategic approach to sports sponsorships. We also include a creative brief to guide messaging and activation ideas.